Here’s what changed this week in AI tools: pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
HubSpot: New AEO Tool Tracks Your Brand in AI Search Results
HubSpot launched Answer Engine Optimization (AEO) at its Spring 2026 Spotlight on April 14, giving marketers a way to see how often their brand appears in responses from ChatGPT, Gemini, and Perplexity. The tool benchmarks your visibility against competitors and surfaces specific recommendations to close gaps. It’s available as a standalone add-on for $50/month or included in Marketing Hub Pro and Enterprise plans.
Source: HubSpot
Canva: Acquires Marketing Automation and AI Collaboration Platforms
Canva acquired Simtheory, an agentic AI collaboration platform, and Ortto, a customer data and marketing automation system. If you use Canva for content creation, this signals the platform is moving toward a full-funnel marketing suite spanning ideation, creative production, and campaign analytics, all in one place for its 265 million users.
Source: MarketingProfs
Slack: Slackbot Gets 30 New AI Features Including a Desktop Agent
Salesforce rolled out 30 new AI capabilities for Slackbot, turning it into an autonomous work assistant that operates across your desktop, not just inside Slack. It can now join Zoom and Google Meet calls, summarize decisions and action items after meetings, and auto-update CRM records when deals are mentioned in channels. If your team runs any part of its client or sales workflow through Slack, this is a significant upgrade worth testing.
Source: TechCrunch
Google Vids: Free AI Video Generation Now Includes Veo 3.1 and AI Avatars
Google expanded Google Vids with free access to Veo 3.1 AI video generation, custom music creation via Lyria, and directable AI avatars, available to all Google account holders at no cost. If you’ve been paying for a dedicated AI video tool for simple explainer or social content, it’s worth testing whether Google Vids covers your use case before your next renewal.
Source: MarketingProfs
Midjourney: V8.1 Drops with Faster Generation and Relax Mode Expansion
Midjourney released V8.1 with faster and cheaper standard and HD resolution rendering, restored image prompts, a new Prompt Shortener, and an updated Describe tool that returns more detailed results. Relax mode is now available to Standard, Pro, and Mega subscribers, which reduces per-image costs considerably if you generate high volumes of images for ads or social content.
Source: Releasebot
ElevenLabs: New Workspace Seat Structure Changes Team Pricing
ElevenLabs introduced Basic and Full Seats for Workspaces, with paid plans now including 20 Basic Seats by default and options to add Full Seats for heavier users. If you manage a team account, review your current seat mix before your next billing cycle: Basic Seats cover most read and playback functions, while Full Seats are required for voice cloning and generation at scale.
Source: Releasebot