Here’s what changed this week in AI tools — pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
Slack: 30 New AI Features Turn Slackbot Into an Autonomous Assistant
Salesforce rolled out 30+ AI features for Slack on March 31, powered under the hood by Anthropic’s Claude. If your team uses Slack, Slackbot can now listen to Zoom or Google Meet calls, summarize decisions, and create action items automatically. It also tracks CRM deals mentioned in channels and updates records without manual input — a real time-saver for sales and marketing teams.
Source: TechCrunch
ElevenLabs: New Music App Launches and ElevenCreative Goes All-In
ElevenLabs dropped its ElevenMusic iOS app on April 1, letting anyone generate AI-composed tracks directly from their phone. If you produce podcasts, reels, or video ads, ElevenCreative now pulls voice cloning, 70+ language dubbing, music, sound effects, and video into a single browser workspace — no switching tools mid-project. The Creator plan is currently 50% off for the first month at $22.
Source: TechCrunch
Google Marketing Platform: Gemini Takes Over Campaign Management
At Google’s NewFront 2026 event, the company announced that Gemini is now embedded across Display and Video 360, introducing an AI assistant called Ads Advisor. If you run paid campaigns, Ads Advisor can take a media plan you upload, translate it into campaign setup, track creative rejections, and generate reporting summaries on demand. New YouTube creator ad formats including Creator Takeovers and Pause Ads are also now available via DV360.
Source: PPC Land
HeyGen: New “Quality” Video Translation Model With Better Lip-Sync
HeyGen released a new “quality” tier for its video translation API, designed to produce more natural lip-sync and context-aware dubbing — a step up from its standard translation output. The platform also added native support for ElevenLabs V3 voices, so if you already use ElevenLabs for audio, your voice settings can now carry directly into HeyGen avatar videos without re-recording.
Source: HeyGen Changelog
Microsoft Copilot: First In-House AI Models Released, New GPT Versions Added
Microsoft launched its first proprietary AI models this week: MAI-Transcribe-1, MAI-Voice-1, and MAI-Image-2 — signaling it is building its own model stack alongside its OpenAI partnership. Microsoft 365 Copilot now also includes ChatGPT-5.3 Instant and ChatGPT-5.4 Thinking. If your team uses Copilot for content drafts or meeting recaps, you’ll see noticeably sharper outputs starting this month.
Source: Microsoft Learn
Jasper: New Optimization Agent Covers SEO, AEO, and GEO in One Workflow
Jasper launched an Optimization Agent that handles traditional SEO, Answer Engine Optimization (for AI assistants like ChatGPT and Perplexity), and Generative Engine Optimization in a single no-code workflow. If you use Jasper for content production, the agent can now pull from Semrush data, apply your brand voice, score your content, and suggest internal links automatically — no manual SEO pass required.
Source: Jasper.ai