If you are researching GoHighLevel pricing, you are in the right place. GoHighLevel (GHL) offers three main plans in 2026: the Starter at $97/month, the Unlimited at $297/month, and the SaaS Pro at $497/month. Each plan unlocks a different level of functionality for agencies, consultants, and marketers.
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In this guide, I break down exactly what you get at each price point, which plan is right for your situation, and how to decide if GoHighLevel is worth the investment compared to the tools it replaces.
- Quick Answer: GoHighLevel Pricing at a Glance
- Starter ($97/month): Best for solo consultants and freelancers managing 1-2 client accounts.
- Unlimited ($297/month): Best for agencies managing multiple clients. Includes unlimited sub-accounts and white-labeling.
- SaaS Pro ($497/month): Best for agencies that want to resell GoHighLevel as their own branded software.
- Free Trial: All plans include a 14-day free trial. No credit card required.
GoHighLevel Pricing Plans Overview (2026)
Here is the current GoHighLevel pricing as of 2026. All plans are billed monthly unless you choose annual billing, which saves approximately 17%.
| Plan | Monthly Price | Annual Price | Locations | Key Difference |
|---|---|---|---|---|
| Starter | $97/month | $970/year (save $194) | 1 location | Core features |
| Unlimited | $297/month | $2,970/year (save $594) | Unlimited | Everything in Starter + SAAS mode |
| SaaS Pro | $497/month | $4,970/year (save $994) | Unlimited | White-label + Rebilling + Phone rebilling |
| Agency (custom) | Contact GHL | Volume discounts available | Unlimited | Enterprise pricing |
Note: Prices are in USD and exclude usage-based costs such as SMS, email sends, and phone calls, which are billed through Twilio and Mailgun integrations at standard rates.
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GoHighLevel Starter Plan: $97/Month
Who It Is For
The Starter plan is designed for solo freelancers, consultants, and small agencies that are managing a limited number of client accounts. At $97 per month, it includes virtually every core feature GoHighLevel offers.
What You Get
- Full CRM with unlimited contacts and pipeline management
- Website and funnel builder (drag-and-drop, no coding required)
- Email marketing with unlimited sends
- SMS marketing and ringless voicemail
- Appointment calendar and booking system
- Automation workflows and triggers
- Reputation management (Google/Facebook review requests)
- Reporting and basic analytics
- Up to 3 sub-accounts (individual client accounts)
- Mobile app for managing clients on the go
The One Limitation That Matters
The Starter plan caps you at 3 sub-accounts and does not include white-labeling. This means your clients will see the GoHighLevel branding when logging in. For most solo consultants managing 1-2 clients, this is not an issue. For growing agencies, it quickly becomes a bottleneck.
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GoHighLevel Unlimited Plan: $297/Month
Who It Is For
The Unlimited plan is the most popular choice for marketing agencies. If you are managing five or more clients or plan to scale beyond that, the Unlimited plan pays for itself quickly.
What You Get (Everything in Starter, Plus)
- Unlimited sub-accounts (no cap on client accounts)
- White-label platform (your agency logo and branding throughout)
- White-label desktop app (clients see your brand, not GoHighLevel)
- API access for custom integrations
- Priority support
The Math on Unlimited vs Starter
If you are billing clients even $500 per month for access to your agency’s software stack, a single client covers your Unlimited subscription. Most agencies using GHL at this tier are generating $3,000 to $10,000+ per month in recurring revenue from their client base.
GoHighLevel SaaS Pro Plan: $497/Month
Who It Is For
The SaaS Pro plan is for agencies that want to package GoHighLevel as their own branded SaaS product and sell it to their clients as a recurring software subscription. This is GoHighLevel’s most powerful offering for building predictable agency revenue.
What You Get (Everything in Unlimited, Plus)
- SaaS Mode: create and sell your own branded software plans to clients
- Automated onboarding for new SaaS customers
- Rebilling: mark up Twilio, Mailgun, and other usage costs and charge clients directly
- Phone number rebilling: charge clients for their own phone numbers
- Automated SaaS revenue tracking
Example: How Agencies Profit on SaaS Pro
An agency signs up 20 clients at $297/month each on their branded SaaS plan. That is $5,940/month in recurring revenue. After paying for their $497/month GHL subscription, the margin is over $5,400/month. At 50 clients, revenue crosses $14,000/month from software alone.
GoHighLevel Plan Feature Comparison
- Here is a full feature breakdown across all three main GoHighLevel plans:
| Feature | Starter ($97) | Unlimited ($297) | SaaS Pro ($497) |
|---|---|---|---|
| CRM & Pipeline Management | ✓ | ✓ | ✓ |
| Funnel & Website Builder | ✓ | ✓ | ✓ |
| Email Marketing | ✓ | ✓ | ✓ |
| SMS & Ringless Voicemail | ✓ | ✓ | ✓ |
| Booking & Appointment Calendar | ✓ | ✓ | ✓ |
| Automation Workflows | ✓ | ✓ | ✓ |
| Reputation Management | ✓ | ✓ | ✓ |
| Reporting & Analytics | ✓ | ✓ | ✓ |
| Unlimited Sub-Accounts | ✗ | ✓ | ✓ |
| White-Label Platform | ✗ | ✓ | ✓ |
| SaaS Mode (Sell GHL as Your Own) | ✗ | ✗ | ✓ |
| Rebilling (Twilio, Mailgun, etc.) | ✗ | ✗ | ✓ |
| Phone Rebilling | ✗ | ✗ | ✓ |
| API Access | ✓ | ✓ | ✓ |
| White-Label Mobile App (add-on) | ✗ | Add-on | Add-on |
GoHighLevel Add-Ons and Extra Costs
- Beyond the base plan, GoHighLevel has several additional costs to be aware of:
Usage-Based Costs (Via Twilio and Mailgun)
- SMS messages: approximately $0.0079 per segment outbound
- Phone calls: approximately $0.014 per minute
- Email sends: approximately $0.001 per email (via Mailgun)
- Premium phone numbers: $1-3/month per number
Note: these are wholesale Twilio/Mailgun rates. If you are on SaaS Pro, you can mark these up and bill clients directly.
White-Label Mobile App
GoHighLevel offers a white-labeled iOS and Android app for an additional $497/month. This lets you give clients a fully branded mobile experience with your agency name and logo. This is separate from the desktop white-label included in Unlimited.
HIPAA Compliance Add-On
For healthcare clients who need HIPAA-compliant messaging and data storage, GoHighLevel offers a HIPAA compliance upgrade for $297/month.
Is GoHighLevel Worth the Price? The Tool Replacement Math
The strongest argument for GoHighLevel pricing is what it replaces. Here is a typical agency software stack before switching to GHL:
| Tool GHL Replaces | Typical Cost | GHL Equivalent |
|---|---|---|
| ClickFunnels (funnel builder) | $97-297/mo | Funnels & websites |
| ActiveCampaign (email + CRM) | $49-149/mo | CRM + email automation |
| Calendly Pro (scheduling) | $12-16/mo | Appointment calendar |
| Birdeye (reputation mgmt) | $299-399/mo | Reputation management |
| Twilio (SMS standalone) | $20-50/mo | SMS + calling |
| Kajabi (course hosting) | $149-399/mo | Membership & courses |
| Subtotal | $626-1,310/mo | GoHighLevel Unlimited: $297/mo |
For agencies already paying for even half of the tools above, GoHighLevel Unlimited at $297/month is an immediate cost reduction, not an addition.
GoHighLevel Free Trial: How to Get 14 Days Free
All GoHighLevel plans include a 14-day free trial. You get full access to the plan you sign up for with no credit card required upfront. During the trial you can:
- Set up your first client sub-account
- Build a funnel or website from a template
- Import existing contacts and test automations
- Connect your Google Business Profile for reputation management
- Run a live appointment calendar
To start your free trial, visit GoHighLevel here and select the plan that matches your agency size.
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Annual Billing: How Much Can You Save?
- GoHighLevel offers annual billing at approximately 17% off monthly pricing. Here is the breakdown:
- Starter annual: $970/year (saves $194 vs monthly)
- Unlimited annual: $2,970/year (saves $594 vs monthly)
- SaaS Pro annual: $4,970/year (saves $994 vs monthly)
Annual billing makes sense once you have validated GoHighLevel works for your agency and have at least 2-3 clients paying monthly. Do not lock in annually on the first month.
Which GoHighLevel Plan Should You Choose?
Choose Starter ($97/mo)
- You are a solo freelancer or consultant
- You are managing 1-2 clients and want to test the platform
- You do not need unlimited sub-accounts yet
- Budget is tight and you want to start lean
Choose Unlimited ($297/mo)
- You are running or building a marketing agency
- You manage 3+ clients and expect to grow
- You want to white-label the platform under your brand
- You want unlimited client accounts without upgrading later
Choose SaaS Pro ($497/mo)
- You want to sell
- Go
- High
- Level as your own branded software
- You plan to onboard 10+ clients onto a recurring software plan
- You want to rebill usage costs (SMS, calls, email) to clients
- Your agency revenue is already $5,000+/month and you are ready to scale
Ready to Try GoHighLevel?
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Frequently Asked Questions: GoHighLevel Pricing
Does GoHighLevel have a free plan?
No. GoHighLevel does not offer a permanent free plan. They do offer a 14-day free trial on all paid plans, which gives you full access to test the platform before committing.
Can I switch plans at any time?
Yes. You can upgrade or downgrade your GoHighLevel plan at any time from your account settings. Upgrades take effect immediately. Downgrades take effect at the start of your next billing cycle.
Are there hidden fees with GoHighLevel?
The base plan fees are straightforward. The main additional costs are usage-based: SMS messages, outbound calls, and emails are billed through your connected Twilio and Mailgun accounts at wholesale rates. On the SaaS Pro plan, you can mark these up and bill clients directly.
Is GoHighLevel pricing per user?
No. GoHighLevel pricing is per account (location), not per user. You can add unlimited team members to your GoHighLevel account at no extra cost. Sub-accounts represent separate client accounts, not individual users.
How does GoHighLevel compare to HubSpot pricing?
HubSpot’s Marketing Hub starts at $800/month for their professional tier and scales to $3,200+/month for Enterprise. For agencies managing multiple clients, GoHighLevel Unlimited at $297/month is dramatically more cost-effective. HubSpot is generally better suited for large enterprise teams with dedicated RevOps resources.
Does GoHighLevel offer a discount?
Yes. Annual billing saves approximately 17% versus month-to-month pricing. GoHighLevel does not typically offer promotional discount codes, but the annual plan is the primary way to reduce your monthly effective cost.
Final Verdict on GoHighLevel Pricing
GoHighLevel pricing is competitive for what the platform delivers. At $97/month for the Starter and $297/month for Unlimited, it replaces a software stack that would otherwise cost $600-1,300/month across individual tools.
For solo consultants, Starter is a reasonable entry point. For any agency managing 3+ clients, Unlimited is the only plan that makes sense. SaaS Pro becomes the clear choice once you are ready to package and resell the software under your own brand.
The 14-day free trial removes all risk from testing it. Start your free trial here and see for yourself whether GoHighLevel is the right fit for your agency.
- ― AI Tools Report
Published: March 2026 | Category: GoHighLevel | Last Updated: March 8, 2026
Before committing to a plan, take advantage of the GoHighLevel 14-day free trial — no credit card required, full access to all features.