Here’s what changed this week in AI tools: pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
Canva: Magic Layers Turns Any Image Into an Editable Design
Canva launched Magic Layers in public beta across the US, UK, Canada, and Australia. If you’ve ever received a flat AI-generated image or a locked design asset you couldn’t edit, Magic Layers lets you break it into separate, fully editable layers right inside Canva. Canva also rolled out Image to Video this week: upload a product shot or portrait and the tool adds subtle, natural motion to turn it into a short video clip.
Source: BusinessWire
ElevenLabs: New Voice Assistant and Scribe v2 Land This Week
ElevenLabs shipped two notable launches: 11.ai (currently in alpha), a voice assistant that handles daily workflow tasks through voice-first interaction using the Model Context Protocol, and Scribe v2 Realtime, an upgraded speech-to-text system with a new no_verbatim option that outputs clean, polished transcripts instead of raw speech. If you rely on ElevenLabs for podcast transcription or voice-driven workflows, Scribe v2 is worth testing now.
Source: ElevenLabs Blog
ChatGPT: Ads Are Coming to All Free and Go Users in the US
OpenAI confirmed this week that it will expand its ad pilot to all ChatGPT Free and Go users in the United States. Ads appear at the bottom of answers as clearly labeled sponsored placements and do not influence the responses ChatGPT gives. If you’re a marketer watching where ad budgets are heading, OpenAI is currently working with major holding groups including WPP, Omnicom, and Dentsu, though the minimum commitment for direct participation remains $200,000.
Source: CNBC
Surfer SEO: Coverage Booster and Smarter Internal Linking Added
Surfer’s March update brings Coverage Booster, which scans your existing content for gaps and suggests what to add to compete for more queries. They also added AI image generation inside the Surfy editor and upgraded internal linking suggestions with Google Search Console data so the recommendations are based on your actual traffic, not just topical relevance. If you manage SEO content at scale, the GSC-powered linking feature alone is worth a look.
Source: Surfer Updates
GoHighLevel: Build Your Blog Before Connecting a Domain
GoHighLevel released a quality-of-life update that lets agency users build and populate a blog site before connecting a domain, so you can get all your content ready before going live. They also enabled autopayment by default on invoices with payment schedules, removing a manual toggle that had been a friction point for client billing workflows.
Source: GoHighLevel Changelog
TikTok: AI Fashion Video Maker and Auto-Dubbing Now Available
TikTok announced an AI Fashion Video Maker that generates styled product video clips from images, plus AI dubbing that automatically translates and re-voices existing video content into other languages. If you sell products through TikTok Shop or are trying to reach audiences in multiple languages, both features reduce production time significantly without requiring new footage.
Source: MarketingProfs