Here’s what changed this week in AI tools, including pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
Google: Android Search Bar Becomes “Ask Google”
On April 29, Google replaced the familiar “Search” prompt on Android with “Ask Google” and pushed AI Mode directly into the system search bar. AI Mode now processes more than one billion queries per month and serves 75 million daily active users. If you still optimize only for blue link rankings, this is a clear signal to start producing content that AI answer engines can cite.
Source: B2The7
Adobe Firefly: Agentic AI Assistant in Testing
Adobe is testing an agentic AI assistant inside Firefly that can execute multistep creative tasks across Photoshop, Illustrator, and Premiere. For marketing teams, this means a request like “resize this hero asset for twelve placements and apply our brand colors” can run as a single command instead of a manual chain. Expect this to shift creative ops capacity toward strategy and review rather than production.
Source: B2The7
Snapchat: AI Sponsored Snaps Go Live
Snapchat is rolling out AI Sponsored Snaps that let users chat directly with brand AI agents inside the app. Ads can now answer questions, give product recommendations, and guide purchase decisions in real time. If you run paid social on Snap, your creative brief shifts from “stop the scroll” to “design a useful conversation.”
Source: B2The7
HeyGen: Team Plan Sunset, Business Plan Takes Over
HeyGen is deprecating its legacy Team plan in favor of the new HeyGen For Business plan, which starts at $149 per month plus $20 per seat and includes 4K rendering, custom avatars, and SSO. If your agency or in-house video team is still on the older Team plan, plan for a forced migration and budget refresh.
Source: HeyGen Help Center
Surfer SEO and Jasper: One-Click Audits Now Inside Jasper
The Surfer and Jasper integration now supports one-click competitive content audits and real-time semantic keyword scoring directly inside the Jasper command center. This matters if you produce high volumes of SEO content, because you can brief, optimize, and draft in a single window instead of bouncing between tabs.
Source: AIGrowthStack
Surfer AI Writer Gen-3 Targets E-E-A-T
Surfer has shipped AI Writer Gen-3, a generative model built on GPT-5 plus proprietary SEO datasets that writes full articles tuned for Google’s E-E-A-T criteria. If you’ve been struggling to produce content that signals expertise and authority at scale, this is the kind of upgrade that closes that gap, though human editing still belongs in your workflow.
Source: FireBear
Midjourney V8.1 Sharpens Image Output
Midjourney has rolled out V8.1 with sharper, higher-quality images, with the biggest gains visible on SREFs and Moodboards. Niji 7 also picked up Personalization and Moodboards support. If you lean on Midjourney for ad creative or social assets, expect cleaner outputs and less downstream retouching.
Source: Releasebot