Here’s what changed this week in AI tools, pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
ChatGPT: Self-Serve Ads Manager Opens to All US Businesses
OpenAI dropped the $50,000 minimum spend and opened ChatGPT’s Ads Manager to any US business with no agency required. If you’ve been waiting on the sidelines, you can now set your own budget, run CPC bidding, and test placements inside ChatGPT directly.
Source: OpenAI
HeyGen: Legacy Unlimited Plans Retired After May 15
HeyGen officially decommissioned its old Unlimited plans on May 15, pushing existing users toward credit-based Creator ($29/mo, 200 credits) and Pro ($99/mo, 2,000 credits) tiers. If your workflow relied on unlimited rendering, plan ahead for credit budgeting or stock up on the $15 Premium Credit add-on packs.
Source: HeyGen Help Center
Descript: API Open Beta and Sharper Transcription
Descript launched an open beta API that lets tools like Claude and custom GPTs import files, create projects, and edit content without opening the app. They also swapped in ElevenLabs Scribe v2 as the default transcription engine, which means fewer corrections per minute and tighter capitalization on long podcast and video edits.
Source: Newsfile
Instagram: AI Video Clip Generation Arrives in the Edits App
Instagram added AI-powered video clip generation inside its Edits app and rolled out new policies to reward original creators while suppressing reposted content. If you produce short-form video, this is a green light to lean into native, original posts and skip the cross-platform reposting habit.
Source: Boot Camp Digital
Meta: AI Connectors Let You Manage Ads From Outside Tools
Meta introduced AI connectors that allow advertisers to run, optimize, and report on Meta ads from external AI platforms and workflow tools. This is a real time-saver if you’re juggling multiple ad accounts or want to automate reporting through your existing AI agent stack.
Source: MarTech
X: Creator Connect Matches Brands to Creators With AI
X launched Creator Connect, an AI-powered platform that matches brands with creators based on campaign goals and recommends partnerships automatically. If you’ve struggled to find the right creators for sponsorships or UGC campaigns, this is a faster route than manual outreach.
Source: Boot Camp Digital