Here’s what changed this week in AI tools: pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
HeyGen: Sora, Veo, and Kling now built into the editor
HeyGen now generates B-roll from Sora, Veo, and Kling, plus voiceovers from ElevenLabs, all inside its editor. If you script and shoot AI video for clients, you can go from script to finished cut without juggling four separate tools.
Source: HeyGen Blog
ElevenLabs: Speech-to-text upload limit raised to 5GB
ElevenLabs bumped its speech-to-text file limit from 3GB to 5GB, so you can transcribe or dub longer recordings in one pass. This matters if you turn full webinars, podcasts, or long client interviews into captions and repurposed content.
Source: Releasebot
Canva: Offline mode, Print Shop, and an expanded design suite
Canva added Offline mode, a built-in Print Shop, and a wider professional design suite, pulling more of the production workflow into one place. If you design and order printed assets for clients, you can now draft on a plane and send to print without leaving Canva.
Source: Releasebot
OpenAI: Self-serve ChatGPT Ads Manager opens to any U.S. business
OpenAI opened ChatGPT advertising to any U.S. business through a self-serve Ads Manager with no minimum spend, and added cost-per-click bidding alongside CPM. If you buy media for clients, this is a brand new placement you can test without a big committed budget.
Source: MarketingProfs
Meta: Creator Assistant comes to Facebook
Meta launched Creator Assistant, an AI tool inside Facebook that answers questions about your content performance, audience behavior, and growth using your own account data. If you manage client pages, it is a faster way to pull insights without digging through Meta Business Suite.
Source: Boot Camp Digital
Surfer SEO: Content Editor 3.0 adds live SERP feedback
Surfer’s Content Editor 3.0 now pulls live SERP data and suggests updates as rankings shift, scoring drafts on semantic coverage and structure in real time. If you write content built to rank, you can adjust on the fly instead of re-auditing pages weeks later.
Source: Surfer SEO
Google: Imagen 3 can turn a video clip into images
Google’s Imagen 3 Nano and Pro models can now use a video file as a prompt to create context-aware images like thumbnails and infographics. If you produce video, you can spin matching thumbnails and social graphics straight from the footage you already have.
Source: MarketingProfs