Here’s what changed this week in AI tools: pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
Google Nano Banana 2.1: Image Generation Costs Cut Roughly in Half
Google’s updated image model now bills a 1K image at 3.36 cents, down from 6.70 cents, and 4K at 7.56 cents, down from 15.10 cents. It also improves text rendering and character consistency, which matters if you make ad creatives, infographics, or branded social graphics at volume. If you pay per image through Google Ads, AI Studio, or Gemini Enterprise, your cost per asset just dropped.
Source: MarketingProfs
Midjourney: New “Thinking” Rerun in the v8.2 Alpha
Midjourney added a Rerun (Thinking) button that reconsiders your prompt to fix wrong objects, broken layouts, and garbled text. The same update adds shared folders with collaborator and viewer roles. If you waste credits re-rolling images with bad text, this could save you time, and shared folders make client reviews easier.
Source: The Slightly Moody Creative
ChatGPT: Visual Ads Begin Testing
OpenAI will start testing a visual ad format inside ChatGPT’s image-generation experience with US Free and Go users later this month. Conversion tracking is expanding through partners like Hightouch, LiveRamp, and Tealium, though agencies report inconsistent attribution so far. If you want to try it, treat it as a small test budget, not a core channel.
Source: MarketingProfs
Google Gemini: Agents That Work on Their Own for Hours or Days
Google announced an agent that takes an objective, plans the work, and hands tasks to subagents across Workspace, Microsoft 365, Slack, and any MCP server. Each agent gets its own email address and a tasks inbox, and you can choose the underlying model, including Claude. Pricing and availability are not announced yet, so watch this if you run recurring reporting or outreach tasks.
Source: The Slightly Moody Creative
Anthropic Claude Haiku 5.5: Much Cheaper API Pricing
Requests under 100,000 tokens now cost $0.10 per million input tokens and $0.50 per million output tokens, which Anthropic says is about 75 percent cheaper on average. It also adds adjustable reasoning effort. This matters if you build your own content, tagging, or support automations and want to cut your API bill.
Source: MarketingProfs
ChatGPT: Virtual Try-On and Favorites
Shoppers can upload a selfie, full-body photo, or product image and see clothing and accessories on themselves, then save items to a Favorites list. It is powered by ChatGPT Images 2.5 and available globally. If you sell apparel or accessories, expect shoppers to start discovering and comparing products this way, so keep your product images and descriptions clean and consistent.
Source: MarketingProfs
Microsoft Copilot in PowerPoint: Brand Skills
Brand managers can package reusable brand guidance so Copilot builds on-brand slides, and Copilot can keep working on long tasks after you close the file. Dates are still tentative for October. If your team makes client decks in PowerPoint, this could cut the time spent fixing fonts, colors, and layouts.
Source: The Slightly Moody Creative