Here’s what changed this week in AI tools, pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
ElevenLabs: New v4 and v4 Turbo Speech Models
ElevenLabs replaced its v3 voice model with v4 and v4 Turbo, adding voice cloning from just 10 seconds of audio and expanding language support from 70 to 90 languages, with big quality gains in Japanese, Brazilian Portuguese, Mandarin and Cantonese. If you use ElevenLabs for voiceovers, ads or a voice agent, expect faster generation and better handling of emotional tone in longer scripts.
Source: TechCrunch
Adobe: Creative Cloud Tools Now Work Inside Gemini and Claude
Adobe expanded Creative Cloud so you can run multi-step image editing and design tasks through Google Gemini and Claude using plain-language prompts, not just inside Photoshop or Illustrator. If your team already drafts content in an AI chat tool, you can now kick off real design edits from that same window instead of switching apps.
Source: MarTech
Runway: Now Built Directly Into DaVinci Resolve
Runway’s generative video tools are now available inside DaVinci Resolve on paid plans, so editors can generate and edit clips without leaving their timeline. This cuts out the export-and-reimport cycle that used to slow down AI-assisted video editing.
Source: Runway Release Notes
Runway: AI Agents Can Now Pull Your Brand Kit
Runway added Brand Kit access for AI agents connecting through its MCP integration, so an agent can now reference your brand colors, fonts and logos when generating assets. Editing is still read-only through this path for now, full control stays inside Runway itself.
Source: Runway Release Notes
GoHighLevel: GPT-6 Models Now Built In at Half the Cost
GoHighLevel added OpenAI’s newest GPT-6 models, Sol and Luna, to its workflows at 50 percent lower cost than before. If you run AI-driven workflows, chatbots or content automations inside GoHighLevel, this is a straightforward cost cut with nothing you need to change.
Source: HighLevel Changelog
GoHighLevel: New AI Layout Builder for Invoices
GoHighLevel launched an AI Layout Builder for invoices: describe the layout you want and the system generates it, then you fine-tune it visually with no coding. Worth a look if you run client billing through GoHighLevel and want branded invoices without hiring a designer.
Source: HighLevel Changelog
GoHighLevel: Ask AI Gets Voice Mode on Mobile
GoHighLevel’s Ask AI assistant now supports voice on mobile, so you can talk to it instead of typing and interrupt it mid-response like a real conversation. Handy if you manage client accounts on the go and want quick answers without stopping to type.
Source: HighLevel Changelog