Here’s what changed this week in AI tools: pricing shifts, new features, and platform updates worth knowing about if you use AI in your marketing or content workflow.
LinkedIn: Five new AI ad tools land in Campaign Manager
If you run LinkedIn ads on a lean team, Campaign Manager now bundles Brand Kit, Draft with AI, Ads Personalization, AI Ad Variants, and Flexible Ad Creation. Draft with AI turns your website URL and campaign objective into a first ad draft, and AI Ad Variants spins up multiple headline and intro versions to test. LinkedIn says campaigns running five or more variants see over 20 percent higher click-through rates.
Source: PPC Land
Meta: AI-made ads now get automatic disclosure labels
If you build Facebook or Instagram ads with generative AI, Meta is now labeling promotions that were created or significantly edited with its tools. Ads made with Meta’s background, image-generation, and animation features get tagged automatically, so plan your creative and messaging around that transparency. This matters most if AI visuals are central to your paid social.
Source: MarketingProfs
Google Ads: New “How this ad was made” transparency panel
Google is expanding ad transparency with a panel that shows how an ad was produced. Ads built with Google’s own generative AI tools get labeled automatically, but if you use third-party AI tools you have to label the content yourself. Build that manual labeling step into your ad workflow so you stay compliant.
Source: MarketingProfs
Microsoft Teams: You can now toggle Copilot off
After user pushback over privacy, Microsoft is giving Teams users more control over AI features like Copilot and Facilitator, including the ability to turn them on or off. If your team runs client or internal calls in Teams, you can now decide when AI note-taking and summaries are active. Worth a quick review of your default settings before your next sensitive meeting.
Source: Forbes
ElevenLabs: V3 voice model and a sharper video translation mode
If you rely on ElevenLabs for voiceover, the V3 voice model is now supported in the Create Avatar Video API, and a new video translation “quality” mode delivers more natural lip-sync and context-aware translations. That makes localized video content easier to produce without a separate dubbing vendor. Useful if you push the same video across multiple markets.
Source: Releasebot
OpusClip: Better speech cleanup and an Android app
If you cut long videos into clips with OpusClip, the upgraded Speech Cleanup now removes filler words, stutter repeats, and long pauses faster and more accurately. OpusClip also launched an Android app, so you can repurpose footage from your phone. This trims editing time on short-form social content.
Source: OpusClip Changelog
ChatGPT: New $8 Go tier and credit-based business agents
OpenAI added ChatGPT Go at 8 dollars per month for a cheaper entry point, while Pro moved to two tiers at 100 and 200 dollars per month. On July 6, ChatGPT Business also shifted workspace agents to credit-based pricing, so watch your usage if agents are part of your content or research workflow. Reprice your plan against how much you actually use it.
Source: MarketingProfs